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Data-driven improvements
Brief
Leverage insights from the successful US launch of Airstrait to refine and implement data-driven improvements for a seamless rollout in GB and AMEA.
Highlight: Being able to build on my previous work with a clear, data-driven approach, allowing for strategic refinements and impactful execution.
Enhanced gallery
image experience
Using results to inform updates to the gallery images pushing for colour lifestyle shots and copy with alt text for accessibility.
Onward journey
implimentation
Implementation of onward journeys module at base of page to extend the period users are visiting our direct site.
Data driven
decision making
A/B testing current live site against new proposed design to see if changes has positive impact on journey.
Execution & refinement
We tested our proposed enhancements with UserZoom, refining the design by adding a clear gallery, reducing copy for a more visual layout, and improving ‘how-to-use’ content. We built interactive prototypes, iterated based on feedback, and introduced film edits for engagement while ensuring feasibility and consistency with developers.
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